HELPING BUILD BRANDS THAT PEOPLE FEEL
If a brand is a feeling—a gut reaction people have when they see, hear, or experience it—then creatives are the architects of that emotional connection. I’m a creative leader who thrives on building those moments, combining strategic insight with emotionally resonant storytelling to launch, grow, and evolve brands that truly connect with people. Along the way, I’ve been lucky to help shape and grow brands like Twitter, Mountain Dew, Pepsi, PlayStation, Lenovo, McAfee, J.P. Morgan, Parmigiano Reggiano, TrueCar, Parloa, and more.
TrueCar takes over the Las Vegas Strip (OOH & NADA Tradeshow)
Buy a car from the comfort of your home with TrueCar+ (SOFT LAUNCH CAMPAIGN)
Twitter x Super Bowl LVI: Lighting up the timeline on Game Day (Social Campaign)
Go beyond Twitter's 280 characters with Twitter Spaces live conversations (Product Launch Campaign)
World Cup 2022: Twitter is where football lives (B2B Campaign)
Launching Twitter's Most Requested Feature: The Edit Button (Product Feature Launch Campaign)
Voices X: A Platform for Twitter's Unique Voices & Perspectives (Brand Strategy & Identity)
Twitter conversations drive growth for brands and SMBs (B2B Sales Enablement Campaign)
Luminate: Powering the entertainment industry for over 30 years (Sizzle Video & Website Design)
Turning regular users into Pro Tweeters by Day 90 (Product Campaign)
Chatting with the cast of Black Panther: Wakanda Forever (Co-branded Content Development)
Getting to know ValkyRae and Ado on Twitter's Behind The Tweets series (Branded Content Development)
McAfee: Cybersecurity that competes by collaborating (Rebrand)
Mission: Managed Cloud services with a human touch (Brand Identity & Visual Style)
Nectar Financial: Technology that lets you focus on what matters most (Rebrand)
DEWeezy: A unique partnership between Mountain Dew and Lil' Wayne (Integrated Advertising Campaign)
Launching Anthem's new App: Say hello to the future of healthcare (UX UI Design)
HOW I APPROACH THE WORK
Building Brands Through Ideas That Scale
I’ve had the chance to lead brand-building programs and integrated campaigns for global companies across every kind of touchpoint. What excites me most is the early stage—when ideas are still raw—and helping shape them into something surprising, meaningful, and emotionally true. I care about building brands that feel authentic, distinct, and genuinely connect with the people they’re meant to serve.
Bringing Agency Agility to In-House GROWTH
I’ve worked both agency-side and in-house, and I really value what each brings. From the agility and scrappiness of pitching new ideas to the long-game of internal brand building, I’ve learned how to adapt my approach based on the team, the culture, and the challenge that’s in front of me. Whether leading in-house teams or partnering with agencies, I’m always looking for ways to bring people together, aligning on vision, and making the work better together.
Creative Thinking WITH Business Fluency
I’m just as interested in the why as I am in the how. I love the creative process and thinking through how the work connects back to the brand’s purpose, to business goals, and to the people we're trying to reach. I lead with curiosity, ask a lot of questions, and care a lot about building smart systems that can help teams focus less on process, and more on doing great work.
Leading with Empathy, Collaboration & Trust
I believe the best work comes from places where people feel trusted, safe, and heard. I try to create that space every day—where teams feel seen, supported, and encouraged to stretch. I don’t believe in ego or hierarchy for the sake of it. I believe in collaboration, in lifting others up, and in leading with empathy. That’s what turns good creative into something truly resonant.