I’m Mattia, but I go by Matt on this side of the world. I’m an Italian-born creative leader with 15 years of agency and in-house experience shaping brands to reflect the people they serve.

My career started in New York, tying hip-hop, skate, and community together through DEWeezy, Mountain Dew’s culture-driven campaign with Lil Wayne, and leading award-winning branding programs for McAfee, PlayStation, and Lenovo. It then took me to Los Angeles, where I turned TrueCar into a protagonist in car culture and led the creative vision for Twitter’s global product launches, like Spaces and Edit Tweet, and for landmark cultural moments like the Super Bowl LVI with the NFL and SoFi.

I lead and mentor the teams that turn strategy into work people can feel. Across brand design, creative production, advertising, and content, I build brand ecosystems that stand apart, stay culturally relevant, and grow the business.

Since 2018, I’ve also worked as a creative advisor through Iteration, a brand consultancy I founded that provides creative vision and guidance to in-house teams and founders. I’m currently advising the brand team at Parloa through its post–Series D hypergrowth (agentic AI for CX, $3B valuation).

When I’m not creating, I’m at home cooking Roman food, hunting for my next pair of sneakers, or traveling to set my mind free and capture moments behind my camera.

L EA D E R S H I P S T Y L E

Ideas are fragile in their early stages, so I protect the spark when it appears and help turn good ideas into great ones through thoughtful feedback and a clear vision. I give teams the trust to experiment freely, raise the bar where it matters, and stay close to every facet of the work. I remove friction and streamline collaboration so cross-functional partners move as one team. People grow in different ways, so I praise loudly, give feedback privately, and always lead with curiosity and empathy.


Find me here:

mattolivotti@gmail.com
LinkedIn

"Great creative partners are incredibly hard to find. Matt truly understands what it takes to deliver spectacular creative and build brands that drive businesses forward."

— Ryan Dolan, Head of Marketing, TrueCar

"Matt’s personality and leadership qualities truly set him apart. I wholeheartedly recommend Matt for any position that requires a creative director who is personable and a visionary."

— Fiz Olajide, Head of Video & Content Innovation, Twitter

"A strategic thinker with the soul of an artist, Matt is an exceptional team leader who knows how to engage executives, and teams throughout his well-structured process."

— David Simon, SVP of Marketing, Luminate

E X P E R T I S E :

  • Creative Direction & Art Direction


  • Integrated Campaign Development (Ideation, Concepting, Production)


  • Creative Strategy


  • Creative Operations, SLAs, Workflows

  • Team Building, Leadership and Management


  • Brand Design (Visual Identity, Design Systems, Voice & Tone, Sonic Branding, Guidelines)


  • Brand Platform Development (Purpose, Positioning, Promise, Pillars, Personality)

  • Design Leadership (Design Systems, Production/Graphic/Visual/Web/Motion/UI/UX design)


  • Video Production (Live Action, Animation, 3D, CGI)


  • Photoshoot Production


  • B2B Integrated Campaigns


  • Experiential and Brand Activations


  • Social Media Content Strategy and Development


  • Project Management


  • Executive-Level Presentation and Strategic Positioning

R E A D S I G O B A C K T O

Creative Directions by Jason Sperling
Thinking With Type by Ellen Lupton
Interaction of Color by Josef Albers and Nicholas Fox Weber
The Brand Gap, Brand Flip, ZAG by Marty Neumeier
The Human Side of Innovation by Mauro Porcini
The Empowered Challenger Playbook: How Brands Can Change the Game by Prentice Howe
Confessions of an Advertising Man by David Ogilvy
Shoe Dog by Phil Knight
Mythology: Timeless Tales of Gods and Heroes by Edith Hamilton
The Hero With a Thousand Faces by Joseph Campbell