TWITTER SPACES:
Bringing the conversation to life BEYOND 280 characters.

(Product Launch Campaign)

Twitter Spaces gave users a new way to connect: live audio conversations, hosted by anyone, on just about anything. But launching it meant more than explaining the feature. We had to show what it felt like to be in a Space—human, dynamic, unexpected—and position the product as a natural evolution of the Twitter experience.

So we flipped the format: if Twitter is about characters, Spaces is about voices.

The Campaign

We launched with a hero film that brought real Spaces to life. We partnered with actual Spaces hosts, moderators, and creators to build a cast that felt honest and familiar to the community.

Each scene represented a different kind of Space, brought to life with stylized color treatments pulled from our primary brand palette. The result was a visual universe made up of unique, branded audio moments—anchored in Twitter’s design language, but with a vibe all its own.

Role: Creative Director
Client: Global Consumer Marketing (GCM), Global Product Marketing (GPM)

The Creative Approach

We wanted the video to feel like what a Space sounds like: spontaneous, lively, and human. So we cast real users, not actors. We let the conversations guide the rhythm of the edit. And we designed the set pieces to feel fluid and modular—like moving through a timeline in 3D.

From gaming and dating to politics and pop culture, the message was simple: whatever you're into, there’s a Space for that.

—CREDITS
Production Company: Lord Danger

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