TWEETS MEAN BUSINESS: Helping brands tap into the conversation—and convert it.
(B2B Sales Enablement Campaign)
Twitter has always been where culture lives. But for brands and small businesses, it’s also where purchasing decisions are shaped in real time. From product recommendations to unfiltered reviews, the platform gives businesses a unique opportunity to meet audiences where conversations—and intent—are already happening.
To bring this story to life, I partnered with Twitter’s Global Business Marketing team to concept and produce a B2B sales enablement campaign that launched alongside a new suite of ad formats, tools, and features—part of Twitter’s evolving e-commerce offering.
The Idea
The campaign centered on a simple but powerful truth: Tweets Mean Business.
It was a clear, scalable value proposition that spoke to Twitter’s role in helping brands grow—from global players to local shops.
The Creative System
We developed a modular set of assets to support our teams across paid, social, and sales:
An animated hero video highlighting key verticals like Entertainment, Food, and Fashion
A sales enablement deck and supporting B2B marketing materials
A toolkit of branded GIFs and visual assets for social use
A messaging framework tailored to both enterprise brands and SMBs
Visually, we leaned into Twitter’s bold simplicity—using strong color blocking, type-forward animation, and real tweet content to create a system that felt fast, useful, and rooted in the platform.
The result was a campaign that helped reposition Twitter not just as a conversation platform, but as a commerce driver with real value for businesses of all sizes.
Role: Creative Director
Client: Global Business Marketing
—CREDITS:
Art Direction: Erick Montes, Cynthia Cortes
Copywriter: Nicole McGloster
Campaign Strategy: Wade Sturdivant
Producer: Natasha Riou