As Twitter lit up with anticipation around the release of Black Panther: Wakanda Forever, we partnered with Disney and Marvel Studios to produce a co-branded video series featuring exclusive interviews with the film’s director, Ryan Coogler, and principal cast.

At first glance, it may seem like a simple social content assignment. But creating culturally relevant content that connects authentically with audiences—and amplifies conversation in a meaningful way—is a critical function of any in-house creative team. These are the moments that build community, shape perception, and keep a brand in the conversation, not just around it.

The Production

We shot the series in one day with a lean setup: two fixed cameras, a Twitter-blue seamless, and a very full schedule. The challenge was to move fast while still creating space for unscripted, emotionally resonant moments.

We prepped tailored questions for each cast member, aiming to get past the press junket answers and into more human reactions—whether they were responding to powerful tweets about representation or laughing at fan theories about their characters. It took empathy, coordination, and the right kind of on-set energy to make the conversations feel real and relaxed.

And of course: someone had to be brave enough to direct Ryan Coogler.

Due to Elon Musk’s acquisition of Twitter, we weren’t able to fully finish the videos as planned—no music, no motion graphics, no final polish. But Disney still released them on their Twitter handle, and they quickly garnered hundreds of thousands of views. The content worked because it was grounded in community, built with speed, and anchored in a cultural moment that mattered.